Shmuel Verified listing

Shmuel is a well-loved food stall and eatery tucked inside Tel Aviv’s Carmel Market, one of the city’s most vibrant and bustling spots. It started as a modest kiosk but quickly earned a reputation for delivering bold, authentic flavors in a simple, no-frills setting. The space itself is small—just a handful of seats around the open kitchen—but that intimacy has become part of its charm, drawing locals and tourists who want a true taste of the market’s energy.

The specialty at Shmuel is its kebabs, especially the Jerusalem mix of spiced grilled innards, beef, and veal, often served inside soft, pillowy pita with generous helpings of tahini, amba, and fresh vegetables. The menu is short and focused, ensuring everything is freshly made with ingredients sourced right from the market. The result is food that feels both hearty and street-wise, capturing the essence of Israeli comfort food with a slightly modern twist.

Visitors often describe Shmuel as one of Tel Aviv’s hidden gems. With affordable prices, friendly staff, and consistently high reviews, it has become a go-to destination for those craving authentic flavors without the pretense of upscale dining. More than just a meal, eating here is part of the market experience itself—standing shoulder to shoulder with locals, soaking in the atmosphere, and savoring food that perfectly reflects Tel Aviv’s culinary spirit.